Let’s talk about what’s actually happening in the world of consumer trends right now. Because honestly? 2025 is already serving some wild, unexpected moves—and we’re not mad about it. These four moments have been taking over my group chats, my TikTok feed, and probably yours too.

First up: Lauryn Bosstick—yes, from The Skinny Confidential—just dropped her own line of toilet paper. I know. But somehow, it makes sense? It’s pink, it’s pretty, and it’s very on brand. Only Lauryn could make toilet paper feel like a luxury beauty item. The packaging alone is giving main character energy, and if anyone can turn a bathroom staple into a self-care statement, it’s her.

Then there’s the Poppi takeover. PepsiCo just acquired the prebiotic soda brand for $1.95 billion. Billion with a B. What started as a little gut-health drink that blew up on TikTok is now a massive player in the wellness space. It’s kind of amazing to see how fast consumer habits are shifting—soda used to be the villain, now it’s a wellness girlie with functional benefits. Pepsi knew what they were doing.

And speaking of glow-ups, let’s talk about the new LED face mask that looks like a piece of wearable art. The shark-fin design is all over social, and people are calling it the “new Botox.” Not because it replaces injectables, but because it’s that next-level, at-home skincare that actually makes you feel like you’re doing something high-tech. It’s sleek, a little intense-looking, and totally part of the new beauty ritual.

Last one—and it’s still just a rumor, but it’s everywhere: Hailey Bieber might be selling Rhode for $1 billion. The brand’s barely two years old, but it already feels like a legacy line. From the minimalist packaging to the viral lip treatments, she really nailed the clean-but-cool aesthetic. Whether she sells or not, the fact that this conversation is even happening shows just how powerful celebrity-led brands can be when they’re actually good.

Anyway, just had to share what’s been on my mind and in my tabs lately. The way we shop, the things we care about, and what we consider “luxury” is changing fast—and honestly, it’s kind of fun to watch in real time.

xoxo

Dominika